A2Z Computer Services Inc

Corporate I.T. Solutions, Computer Repair and Web Design in Henderson, KY

4 Reasons To Hire A Professional Web Designer

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4 Reasons To Hire A Professional Web DesignerIn our day and age, every company needs a website, regardless of the size of the organization or the volume of business that it does. When you finally decide to get your website up and running, you’re faced with many choices. You may decide to listen to the commercials on TV and visit a do-it-yourself web services provider that promises you can have your business website up and running in just an hour without any technical knowledge. Or, you may even feel really brave and visit the library, check out a bunch of web design books, purchase some expensive web design software, fill up on coffee and get to work. Odds are that in time you will be able to build a website. But there’s a difference between just building a website and building a website that yields results.

Aside from the seemingly cheaper options, there is another route you might choose to take in boosting your online presence with a new website: hire a professional web designer. The first thought that comes to mind when faced with these options is to save money. Considering the state of the economy, this is very understandable. And yes, hiring a professional web designer does in fact cost more money up front than the do-it-yourself options. However, hiring a professional will save you many headaches and bring in a greater return in the long run. Which is what having a website for your business is all about in the first place.

So here are 4 reasons why hiring a professional web designer is the best choice for your company:

You Need A Successful Website

Truth be told, almost anyone can build a website. But there’s all the difference in the world between just building a website and building a successful website. A website requires more elements and skill sets than you might think. Creating a high quality design requires graphic design and layout knowledge. Then you have search engine optimization, copy writing, high quality photos, marketing knowledge and ongoing maintenance. All of these elements are equally important to ensure your website yields results.

You Have A Business To Run

As a business owner, especially a small business owner, you already wear at least 20 different hats on a weekly basis. You may be in charge of everything from performing your company’s services, running sales, accounting, office management, payroll and much more. Do you really need to add building a website to that list? With that being said, you should play an active role in the development process by approving designs, suggesting how you want the content to flow and maybe even learning how to manage and update the site after it has been launched. But your time is better spent running your successful business and leaving the development of your website to a professional.

A Professional Designer Is Accessible

When you’re working with a professional web designer, you have someone you can call upon with questions or concerns, and in most cases you have someone you can actually sit down and talk with face to face. Communication is a very important aspect for business owners and web designers. When you choose to go the “do-it-yourself in an hour” route you are sacrificing customer service and human interaction.

A Professional Designer Is Dedicated To Your Project

When you take time to learn how to build your own site, you end up sacrificing precious time spent running your business, and will likely give up building the site altogether. When you work with a professional designer, you have someone who is fully committed to completing and launching your project in a timely manner, allowing you to focus on what you’re best at: running your business.

This is only a small selection of reasons to hire a professional web designer over a do-it-yourself approach. But, the point to take away is that you need a website. And more than that, you need a successful website that yields results and grows your business. So as you’re considering launching a new website for your business, consider contacting a professional designer to discuss your needs.

(If you’re interested in working with A2Z, we would love to sit down with you to learn more about your business and your website needs, and tell you how we can help get your successful online presence launched. You can contact us here, give us a call or stop by the office.)

Why Your Website Is A Constant Work In Progress

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One of the most important pieces of advice that I can give to you in regards to Why Your Website Is A Constant Work In Progressyour current or future website is that you should view your website as a constant work in progress. If you want to grow your business or cause, then your website is going to need constant testing, tweaking and updating.

Now before I go any further, let me explain explain what I don’t mean.

You do not need a brand new website design or theme developed every 6 months. There may be times when you need to tweak your landing page items in order to reach more conversions, but the overall design of your website shouldn’t change too often. You paid good money for a professional website to be developed and odds are that you won’t need a redesign for at least two years, unless you have some major product and service offering changes.

So which part of my website needs constant work?

While much more can be said, I’m going briefly explain just 3 aspects of your website that need a fair amount of regular monitoring and maintenance.

Website Software Maintenance

If your website runs on a content management system, such as WordPress, your software will periodically have updates available just as your computer’s operating system often has updates that need to be ran. These updates almost always have security enhancements and will occasionally include brand new features to make managing your site even better. You do not want to go without updating your website’s software. Failure to take advantage of these important updates can result in decreased security of your website or even compatibility issues that can cause your site to not function correctly.

SEO and Landing Page Optimization

Search Engine Optimization (SEO) is one of the most important aspects of internet marketing. Your potential customer’s ability to find you in search engines depends solely on how good your SEO is. What good is that awesome website you just had built if no one can find it? That’s why it’s important, at the very least, to track how much traffic your website is receiving and how that traffic is arriving. Tracking these stats will help to determine which keywords and keyword phrases need to be used more, or less, on your site.

While SEO helps to bring more people to your website, your landing page is what keeps them there. Even though you have a beautiful landing page, it still may not be effective at catching peoples’ attention and taking them deeper into the site. This doesn’t necessarily mean that your website designer did a bad job. All landing pages need to be tested, and at times even changed, in order to create more conversions.

Content, Content, Content

Your website’s content plays a huge role in your overall SEO as well as ensuring repeat visits to your site. I can’t overstate this enough. A beautiful looking website really isn’t worth much without quality content. You need to ensure that your website’s content is both search optimized and easy for your target audience to read and understand. You also need to make sure that your website always reflects your current services and products that are being offered. You know very well that when you launch a new service you must get the word out about it or else you shouldn’t expect to make many sales. Your website should be one of the first places that displays your new service or product information. You also need to make sure there isn’t old, irrelevant information on your site.

Adding new content to your site always helps your SEO because it gives the search engines more to look at and index. A great way to do this is by starting a blog. I know that four letter word may be scary to many small business owners, but it doesn’t have to be as bad as you think. As long as you start small and create a blog schedule that you’re comfortable you’ll do just fine.

Okay, I get it. But I don’t have time to constantly monitor and update my website.

I understand. Time is a limited commodity when you’re a small business owner that already wears ten different hats every single day. Because of that, we have created various website maintenance packages that are both affordable and highly effective at ensuring the success of your online presence, and in turn, your business. If you are interested in learning more about our website maintenance packages, please contact us here or give me a call at (270) 830-9590.