A2Z Computer Services Inc

Corporate I.T. Solutions, Computer Repair and Web Design in Henderson, KY

Why we created a new Facebook page

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A2Z Computer Services, Inc on FacebookIf you “like” our page on Facebook there’s no doubt that you’ve seen a bunch of posts from us this week regarding our new page. Earlier this week we launched a new page for A2Z Computer Services, Inc. on Facebook because of some technical issues with our old page.

Don’t worry, these technical issues are not a virus or anything that will effect our fans on the page. When we originally created the page a long time ago we categorized the page incorrectly and didn’t have our “official” name as the page name. Instead of having the page categorized as “Local Business” we had it as a “Product / Service”. This is fine for some but in our case we were unable to have the phone number, address and hours fields. This also means that individuals viewing our page from their mobile phone couldn’t access our number, address and hours of operation.

Therefore we decided that even though we have a large number of fans and followers on our original Facebook page, the best solution would be to create a new page and migrate our connections from the original to this one. This isn’t the first time we’ve encountered this issue. We have gone through this process for various clients before as well.

It can be a hard choice to make this jump for some, but the choice to do so is often the right one. The process of notifying the current fans on your page to the new one can take time but patience is a virtue. Once our new page’s numbers are back up to where they should be and all of our fans on the old have had a chance to come to the new one we will delete the old page. Until then we will be updating both pages and and doing lots of promotion for the new page.

We appreciate everyone’s continued support and look forward to furthering our relationships that we have began on Facebook and other various social media outlets.

Click here to visit our new Facebook page: A2Z Computer Services, Inc. on Facebook

Why should you use Twitter?

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Twitter, although it may not yet have the largest number of users, it’s the fastest growing social networking tool, growing at over 2,000% annually. You might not see a need for it as an individual, you might not see a need to have it for your business, but the truth is that more and more people are using it, and as a business owner, you should be willing to evolve as communication evolves, and learn to embrace and take advantage of these tools. Also note, that these are a way to further your relationship with your customer, not a replacement to face to face and voice to voice contact.

Here’s a short list of some basic ways twitter can help your product:
-Form a closer, daily relationship with your customers
-Offer “twitter-only” specials and discounts
-Free customer service (to an extent), anytime your customer needs it
-Show your customers you’re more than a brand, but also a person

This is just a taste of  what twitter has to offer (and all for free!) Of course there’s virtually an endless list of what you can do using twitter, but I just wanted to give you a little something think and talk about, please feel free to get involved in the conversation and share your thought, questions, and even innovative ways you’ve used twitter to help further your brand.

A Response on Beginning to Tweet

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Recently, a client asked us how they could get followers on Twitter. Being new to Twitter, they are of course excited to start using this great tool for their business to better connect with their customers and peers in their field, as well they should be enthusiastic about it. In an email, we replied to their question with a few tips and links to resources for beginners.

We decided to share our reply with you in hopes that you too can grow, add your style and needs to this, and pass it along to others as well. Enjoy!

RE: Twitter

I have a few tips and ideas for you on ways to accumulate more followers and connections on twitter, I also have a few links to online articles that I believe will be beneficial to you as well.

A few simple steps would be:

-Promote your twitter account via Facebook and your web site, add links to your Facebook page and twitter onto your site (your web host should be able to do this for you)

-Promote both Facebook and Twitter in your ads, marquee signs, business cards, etc.

-Put up a sign in your stores, perhaps next to your registers, informing customers to find you on Facebook and Twitter

-When someone “follows” you on Twitter, be sure to “follow” them back

-Be personable and natural

-Allow your followers list to grow naturally

-Don’t try to sell people something in all of your posts

Twitter involves a little more patience than Facebook as far as growth goes, it grows more naturally, but don’t be discouraged by this. Even if you only have two followers, treat it with the care that you would give to it if you only had 2,000 followers. Although there are some common courtesies involved with using Twitter, you have the freedom to morph this to fit your business and life. Therefore the more you use it and the more you observe on it, the easier it will become to think up strategies and set goals for your Twitter identity.

Here are a few links and articles that I think will really help you:

http://business.twitter.com/twitter101/best_practices This will help you with some basic practices

http://business.twitter.com/twitter101/learning This will help you understand and learn the lingo.

http://business.twitter.com/twitter101/case_bestbuy On the left hand side of this page you’ll see a list of other case studies to look at.

http://madskillzmarketing.wordpress.com This is our blog that we update regularly

http://deansguide.wordpress.com/2009/03/24/twitter-strategies-and-tips-for-beginning-twitterers/ This is a short article on beginning Twitter strategy

This should effectively get you going, just remember that although there are a few guidelines you’ll want to be aware of, Twitter is completely open and can be molded to fit your business needs.

A Decree to Small Business Owners

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Here at A2Z Computer Services Inc., our new service called Mad Skillz Marketing has really taken off, and we are not surprised. It’s been amazing helping all of these strong business create a presence in the Social Media world. Many of you reading are fairly new to this “revolution” altogether, some of you have had personal social networking accounts for years, still others are just now discovering the benefits that this whole thing can bring to your company.

Living and working in the Southern Indiana / Western Kentucky area, we’re use to small businesses all around us. It’s nothing new for us to know the business owners at our local coffee shop or restaurant. To put it simply, small businesses are all around, and if you’re reading this, there’s a good chance that you own one or are part of one.

I believe there’s a dilemma that many small business owners face in regards to social media. A lot of people will look to the big companies like Starbucks, Target, all the big guys, and they see that they have thousands and even millions of followers and they then get discouraged because they only have 35 or 100 fans and followers. A quick word of advice…

Don’t allow yourself to become overwhelmed!

Don’t freak out and give up, what you are doing is important not only for you, but for your customers as well.

Numbers are great, and I hope that one day you too get thousands of followers, but please understand that you have an advantage that the big guys don’t have. Your small size allows you to really connect and really show how much you care about your customers. You have the ability to say something personal to them everyday, to hear about their bad experience at your restaurant and make things right, to tell them about a special offer just because they’re a faithful customer or to even tell them how much you enjoyed the movie that they saw last night. Be content with the followers you have and allow your network to grow naturally, trust me, it will.

Should you create strategies to grow your network? YES
Should you creat a better customer experience? YES
Should you be proactive in finding new customers? YES
Should large numbers be your main concern? NO

The weekend is almost here, have a great one everybody!

Try to discuss ways that you can take advantage of your small size with your employees and coworkers in regards to your business’s social networking, the possibilities are endless, they just need to be thought up by someone!