Mad Skillz Marketing | A2Z Computer Services Inc

A couple weeks ago, we at A2Z Computer Services, Inc hosted a free seminar at our office for our existing Mad Skillz Marketing customers to help enhance their Social Media presence. The purpose of this seminar was to show these business owners how to start their Social Media ventures with a strong foundation. So we showed them how developing a business plan for Social Media that included various Goals, Strategies, and Schedules will help them fully benefit from Social Media.

You might be asking yourself “Really? A business plan and strategies for using Facebook and Twitter??”

The simple answer is YES.

And to help you, we’ve developed a few questions you can ask yourself to help you get going with Marketing your business with Social Media:

What do I have to offer?
As business owners, we all have something to offer our customers that adds value to their lives, whether that value be our products and services or simply knowledge and information. If we didn’t, then we wouldn’t have been in business for very long. Are you looking to offer people knowledge or information? Or perhaps you’re providing them a way to save money with your products and services. Whatever the value-add is that you’re offering, keep it in mind as you develop your Social Media Goals and Strategies.

Who am I trying to reach?
This aspect of your Strategies and Goals will play an important part in your overall Social Media endeavor. Everything from the content of your posts, to the manner in which you convey your ideas, to even the design and feel of your Social Media outlets, having an identified target audience is very important. Identifying targeted customer age groups, geographic locations, interests, and other demographic information is vital to developing a solid campaign.

What do I want to accomplish?
This question may sound simple at first, but after much thought it can become difficult to define. Are you looking for more visits to your website? Do you want more customers coming to your store or restaurant? Is finding an alternative means to communicating one on one with your customers your objective? Finding out your purpose for using Social Media will bring your overall Strategies and Goals together and get you started on the path to using these marketing avenues effectively.

Now, as an example, after answering these questions, a restaurant can develop a Social Media campaign to draw more 18 – 30 year old college students in their doors to try their latest mouth watering appetizers and convince them to stick around for a wonderful week night dinner.

Finally, remember that Social Media is not a one way street. If businesses are just constantly throwing information out there, hoping to get a few bites, they are really just settings themselves up for failure. Goals and strategies will help guide a business to truly reap the rewards that Social Media has to offer.

If you have any further questions please comment below and join in the conversation. If you would like assistance with your Social Media Strategy, please feel free to contact A2Z Computer Services, Inc at (270) 830-9590 or send us a message via our contact page.

Here at A2Z Computer Services Inc., our new service called Mad Skillz Marketing has really taken off, and we are not surprised. It’s been amazing helping all of these strong business create a presence in the Social Media world. Many of you reading are fairly new to this “revolution” altogether, some of you have had personal social networking accounts for years, still others are just now discovering the benefits that this whole thing can bring to your company.

Living and working in the Southern Indiana / Western Kentucky area, we’re use to small businesses all around us. It’s nothing new for us to know the business owners at our local coffee shop or restaurant. To put it simply, small businesses are all around, and if you’re reading this, there’s a good chance that you own one or are part of one.

I believe there’s a dilemma that many small business owners face in regards to social media. A lot of people will look to the big companies like Starbucks, Target, all the big guys, and they see that they have thousands and even millions of followers and they then get discouraged because they only have 35 or 100 fans and followers. A quick word of advice…

Don’t allow yourself to become overwhelmed!

Don’t freak out and give up, what you are doing is important not only for you, but for your customers as well.

Numbers are great, and I hope that one day you too get thousands of followers, but please understand that you have an advantage that the big guys don’t have. Your small size allows you to really connect and really show how much you care about your customers. You have the ability to say something personal to them everyday, to hear about their bad experience at your restaurant and make things right, to tell them about a special offer just because they’re a faithful customer or to even tell them how much you enjoyed the movie that they saw last night. Be content with the followers you have and allow your network to grow naturally, trust me, it will.

Should you create strategies to grow your network? YES
Should you creat a better customer experience? YES
Should you be proactive in finding new customers? YES
Should large numbers be your main concern? NO

The weekend is almost here, have a great one everybody!

Try to discuss ways that you can take advantage of your small size with your employees and coworkers in regards to your business’s social networking, the possibilities are endless, they just need to be thought up by someone!