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With the rise of social media marketing through Facebook, Twitter, LinkedIn and all of the others, many businesses have forced their websites to take a back seat when it comes to their internet marketing. There are even businesses that opt out of setting up a website because it seems easier and cheaper to just have a Facebook page. While Facebook is a very important tool for companies to embrace, it cannot replace your website. Rather, it should be used to pull more customers and leads to your website where the real sale can take place. Below are 4 basic reasons why your website is the hub of your internet marketing.

1. You own your website.

It’s important to remember that you do not own Facebook, or any other social networking site for that matter. Facebook has strict rules that many business owners either don’t know or simply ignore altogether, especially when it comes to contests, sweepstakes and giveaways. If you break these rules your page is subject to being removed. Facebook is also known to make big changes and updates without warning. Your website only changes when you want to change it. You dictate how your website functions and when changes are made, this is very important.

2. Your website can display all of your information.

Your website can be as large and complex as you need. To give a full presentation of your services and products you need space and organization. A website meets this need by allowing you to have as many pages as you can fill with content. You’re also able to easily make changes and updates as your products evolve. Facebook only allows for so much, which is why sites like Facebook and Twitter are perfect for giving your potential clients a teaser, or sample, and then pulling them back to your website where the real sales presentation can take place.

3. Search Engine Optimization

SEO is king. Being involved in social media does help your SEO, but your website does more. As I mentioned above, you can fill your website with as much content as you want. The more pages of content that you have, the more that search engines such as Google and Bing have to look at. Search Engine Land recently blogged that a new industry report says SEO Beats PPC & Social Media For Generating Leads. Search engine optimization cannot be ignored and the organic SEO on your website is the foundation for it all.

4. Mobile Optimization

More individuals are accessing the internet from their smart phones. Social media is perfect for mobile interaction, but not so much for sales presentations. Keep in mind that making more sales is what drives you to market and promote your business in the first place. Facebook allows you to have custom tabs and applications on your page, but those tabs and applications are not viewable in the mobile version of Facebook or in the native Facebook application. However, your website can be optimized for mobile browsing and allows for consumers to conveniently view your content on the go, which is very important.

These are very basic points, but my purpose in presenting them is to simply remind you of the importance of your website. Facebook, Twitter, LinkedIn and all of the other social networking sites are very important as well and should not be ignored. All businesses and organizations can benefit from using social media in some form. Just make sure that you don’t forget your website, which is the hub of your internet marketing.

Nowadays more and more people are using iPhones, Blackberries, Androids and a multitude of other Smart Phone devices to not only make phone calls and send text messages but to read articles and blogs as well. This in turn prompts more and more businesses to create a mobile site or even a mobile app to go along with their company website and/or blog.

What we are going to show you today is a simple way to keep up with the various mobile sites and blogs that you read right on your iPhone home screen. Please note that this is not the only way to keep up with the blogs that you follow. RSS readers are another great way to do just that, but this is simply another alternative. This also a great option to use if your favorite companies don’t have apps that you can download but you still want the app feel to it.

For this tutorial we will be using madskillzmarketing.com as our example.

Step 1: Pull up the desired website in Safari on your iPhone by typing the normal URL in address bar.

Step 2: Press the “add” symbol (+) at the bottom of your screen.

Step 3: Press “Add to Home Screen”

Step 4: Give the icon a title and press “Add”

Step 5: You should now see the icon you created on the home screen of your iPhone. You can simply press this icon anytime that you wish to open up the site while keeping the feel a mobile application.

**Mad Skillz Marketing is a Social Media Development and Consulting Solution provided by A2Z Computer Services, Inc, a Henderson, Kentucky based Company. For the past fourteen years, A2Z Computer Services has been providing the highest quality of products and services available. In addition to Social Media Development and Consulting, A2Z Computer Services also provides solutions like Graphic Development, Web Development and outsourced IT Solutions to small to medium size businesses. Focusing on Security, these solutions range from Network Design and Computer Repair to Disaster Recovery and Forensic Analysis. A2Z Computer Services, where we provide “Solutions for your Business”.